Women to Women: “Bo Indira” Marketing Director “Wacoal” When underwear is a kingdom of emotions and feelings of women
Beneath the clothes we wear every day, there is a hidden yet powerful kingdom. It is a kingdom of fabrics and fibers that cling to the skin of every woman : “underwear.” Many people view underwear as just a basic piece of clothing that only supports and protects the body. But in fact, the role of underwear is deeper and more delicate than we ever thought.
Imagine the first touch of your favorite bra that gently hugs you in the morning, giving you confidence and readiness to start a new โปรโมชั่นพิเศษจาก UFABET สมัครตอนนี้ รับโบนัสทันที day. Or the comfortable and relaxed feeling of soft panties that allow every movement to be free. Underwear is not just a “useful thing”, but a friend who is with you in every moment of life. It is a secret that hides feelings, a symbol of diverse and beautiful femininity. Women to Women had the opportunity to talk to “Bo-Indira Nakasakul”, Marketing Director of Thai Wacoal Public Company Limited, about the tangible femininity. As someone who is involved with lingerie products, underwear often makes us think of women first.
What dimension of being a woman do you see after working at Wako?
We see differences, depending on women’s moods. In a person, there are many moods. It’s like how we choose underwear to use in our daily life. For example, today is a day when we have meetings all day, we want to wear something comfortable and not tight. But some days we have to go to an event, we might want to wear underwear that holds our shape beautifully, wear it with a beautiful evening dress, or wear it with a chemise that makes our figure look better. Or on days when we go to exercise or whatever, these things are our moods each day.
It doesn’t mean that one piece of underwear will meet everyone’s needs every day. It’s like each product meets each moment.
And we see that people’s preferences are very different. Sometimes, from surveys, using various measurement figures, it can’t meet the needs. One piece that comes out at that time will be something that the masses or the overall market needs. It’s like experimenting and adapting products that we expect or innovations. People will like it because at that time, it might not be the time that people will use it. For example, before COVID, we had a group of underwear that was very useful and beautiful. It turned out that when COVID came, people didn’t want to wear underwear at home. They almost didn’t go braless. It became pull-on bras, non-underwire bras that met their needs more.
So we learned that underwear is not about one moment, it depends on the situation, the mood at that moment.
Is there a hierarchy of women’s changes? How have they changed?
Women have changed in a way that women have more variety in themselves. They are not just sweet and sweet. One day, they may rise up to be a bit sassy, sexy at times, while at other times, they are strong, mixed in one person. It is a woman’s mood that changes in each period. And we feel that women are more confident, having more fun with dressing up . In the past, we would see big people wearing big clothes, but nowadays, teenagers are confident in who they are.
In the past, Wacoal had a philosophy in side, the most beautiful from the inside, but inside means the mindset of loving yourself. It is like beauty positive that if we love ourselves, we will project our confidence as beauty from the inside, meaning the mind. Like people have to be beautiful from the inside, such as beautiful people have good skin from eating.
For you, when you came to make products about underwear and panties, how do you feel that you are a new version of yourself?
It should be that we learn to listen to others more. We know that we ourselves are not the ones who can tell what customers will like. We have to listen to people who think differently or like different styles from us. When we listen, we have to be confident in what that group needs. Sometimes we see that it doesn’t work, we have to let them try it. It requires experience. Data is just a component to make our ideas more confident. But in the end, working requires some confidence to dare to try.
Is there a visible connection between underwear, panties and women?
Many people have a contradiction from the personality they see. Someone who looks sweet but inside likes to wear something sporty. We can’t really judge a person from their appearance. We can choose from their clothes. For example, if they like to wear oversized clothes, inside it can be anything. But if they like to wear tight clothes, it has to be a smooth bar. But we won’t know what their taste is inside. Because their taste in underwear and outside clothes don’t really go together.